Intro

Elevate your MSc in Management by joining our exclusive Hospitality & Customer Experience workstream — ranked 1st in the world by Eduniversal — where advanced managerial skills meet real-world immersion in the global tourism and hospitality sector. Enjoy individual career counseling, mentorship from industry leaders, and privileged access to top electives across luxury, aviation, sports, and sustainable tourism — with no bidding process required.

Through immersive international experiences and strategic projects with world-renowned partners like Marriott, Hilton, TAP, the World Sustainable Hospitality Alliance, EDP, Westmont Hospitality Group, and Ikea, this workstream is crafted to shape the next generation of transformative leaders — not only in tourism and hospitality, but across the broader service industries where customer experience is key.

Jack Norris

Reflecting on my journey at Nova SBE, the best takeaways were the practical skills, real-life projects, and incredible networking opportunities—key to landing both of my recent jobs and even a trip to Belize. The private study space and personal guidance were also invaluable. I’d highly recommend this experience to anyone seeking practical skills and hands-on learning, rather than just a traditional academic overview.

Master’s in Management Workstream 2023, IT and AI Innovation Specialist at Westmont Group

Our Alumni are working for:

About the program

Global Recognition 🎯 Exclusive Access

Privileged admission to top electives in luxury, aviation, sports, sustainable tourism, and more — with no bidding process required.

Career & Mentoring Support

Personalized career counseling through the program.

Mentorship from leaders in hospitality and customer experience industries.

Alumni network connections specific to tourism and hospitality.

International Exposure

Opportunities for international study trips and immersive global experiences.

Optional semester abroad to deepen global competencies.

Experiential Learning

Participation in Hospitality Immersive Week with entrepreneurship training.

Strategic projects with global brands like Marriott, Hilton, TAP, IKEA, EDP, Westmont Hospitality Group, and the World Sustainable Hospitality Alliance.

Leadership Beyond Tourism

Prepares you not only for tourism and hospitality, but also to lead customer experience transformation across broader service industries.

Ranked 1st in the world by Eduniversal for Hospitality & Tourism programs.

98.5 %

work within
6 months

Scholarships

Get a Scholarship for your Master’s program. We advise you to apply as early as possible.

Awards

Nova SBE, in partnership with different national and international entities, annually rewards the students' academic achievements.

Income Share Agreement

Aims to support Portuguese students accessing learning programs by paying the tuition fee, which students will only reimburse when they start working.

Explore your path,
customize your future

Core Courses

Hospitality Trends

Innovations in the Experience Economy

Core Electives

Digital Transformation in Hospitality
Digital Marketing
Brand Management
Sports Club Management
Hospitality Operations Management
Service Excellence
Revenue Management
Sustainable Tourism
Aviation Management
Hotel Investment & Development
Tourism & Hospitality Consulting
Hotel Asset Management
Regenerative Business
Sports Marketing
Luxury and Fashion Marketing

Fast FOrward To Your Future

Learn more

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Hospitality &CustomerExperience